Headed a dynamic department from an early-stage start-up through enormous growth and two acquisitions. Drove strategic initiatives to grow and enhance advertising platform, leading product and business development efforts reaching millions of users daily.
Managed a $2M monthly ad spend, guiding the advertising portfolio's growth. Employed strategic decision-making, data analytics, and comprehensive market and user research to foster improvements in user engagement and satisfaction.
Pioneered process improvements and API-driven automation, cutting costs by 80%, increasing revenue by over 4x and ad inventory by over 3x.
Post-Aquisition drove cross-functional innovation. Launched new revenue streams, including an email marketing program and video player, increasing daily revenue by over $60k
Developed strategic relationships with app developers and agencies, building a robust pipeline of new business through targeted prospecting and a customer-centric sales approach.
Identified untapped verticals and implemented effective prospecting and sales strategies, resulting in a seven-figure book of business and earning recognition as the top-performing business development associate.
Introduced innovative sales processes, landing the company's highest-earning deal and leading to the creation of a new model team for the sales team.
Consistently exceeded sales KPIs and quotas, closing the highest revenue-generating new business deal across the entire company.
Helped build a product and brand from the ground up as the second employee at a startup. Played a pivotal role in shaping product direction and brand growth, leveraging data insights and customer feedback to tune market fit and enhance user experience.
Led social media and online marketing, boosting brand awareness and increasing followers to over 11k through viral campaigns.
Launched a bi-weekly email campaigns reaching over 23k, utilizing data analytics and A/B testing for performance optimization and enhanced user engagement.
Navigated the company through growth phases, assuming leadership roles in new hire oversight, sales process development, and spearheading operational efficiencies.
Leveraged investor, vendor, and user feedback to iteratively refine the product vision and establish a sustainable business model.