Upon inheriting an advertising department amid company downsizing efforts, I was faced with the task of increasing revenue with reduced resources. With limited development support, my objective was to identify and implement impactful, low-cost improvements while setting a foundation for future departmental growth.
I prioritized projects based on potential for quick wins—considering build time, resource allocation, advertiser experience, and profitability. A key initiative involved leveraging our existing in-house advertisement API integrations to streamline operations for our advertisers. By automating the advertisement intake process, we eliminated the need for manual entry and back-and-forth communication, thereby enhancing advertiser experience and enabling us to handle a higher volume of ads more efficiently.
I prioritized projects based on potential for quick wins—considering build time, resource allocation, advertiser experience, and profitability. A key initiative involved leveraging our existing in-house advertisement API integrations to streamline operations for our advertisers. By automating the advertisement intake process, we eliminated the need for manual entry and back-and-forth communication, thereby enhancing advertiser experience and enabling us to handle a higher volume of ads more efficiently.
Identifying growth opportunities post-acquisition, I discovered our parent company's extensive extensive email list during a conversation with a marketing colleague. Recognizing the opportunity, I leveraged my knowledge and connections to harness this untapped resource, leading the initiation of marketing email campaigns. This provided a unique avenue to not only engage with our existing customer base in a meaningful way but also to drive revenue by introducing them to curated offers and promotions
Collaborated with the CTO and Marketing team to create an email marketing campaign leveraging SendGrid. Developed timelines, educated the team on tracking methods, and secured a partnership with 1-800-Flowers for a Valentine's Day campaign, negotiating special rates and customized creatives.
Achieved a win-win outcome, boosting traffic for our advertisers, improving margins due to increased volume, and enhancing offers for publishing partners, while creating a repeatable and scalable stream of income. This initiative underscored our value to the parent company and generated over $200k in revenue from the first campaign, laying the foundation for a sustainable revenue model.
Upon joining as one of five Business Development Associates, I quickly identified a niche by securing a successful gaming app client. Observing the saturated gaming market, I sought to diversify our advertising strategy to untapped markets.
I shifted focus from the competitive gaming sector to utilities apps, a domain where developers had limited exposure to monetization strategies outside of in-app purchases. By offering my expertise and innovative advertising strategies, I engaged utility app developers who were previously unacquainted with such monetization opportunities.
My strategic pivot not only diversified our client base but also led to the creation of a seven-figure book of business, making me the top-performing associate. I secured the largest new deal in the company, establishing a precedent with a sales approach centered on client education. This initiative not only expanded our market reach but also reinforced the importance of exploring non-traditional sectors for business development.
As the second employee at a startup, I was tasked with a multifaceted role that required a deep dive into every aspect of the business. The primary goal was to guide the company from its early/pre-revenue stages to a phase of operational excellence and sustainable growth.
I played a critical role in influencing the design and development of our app, meticulously shaping our product by leveraging data and customer feedback to prioritize key features. My responsibilities expanded to establishing core teams—customer support, marketing, and sales—fostering a culture of learning and adaptability. I spearheaded creative viral marketing strategies to amplify our social media presence, successfully increasing our followers from 11k to a significant number without any financial investment, thereby driving new customer acquisition.
My comprehensive approach and adaptability were instrumental in transitioning the company from a pre-revenue phase to a sustainable business model. By focusing on both strategic vision and meticulous execution, I helped lay the groundwork for a scalable operation, leading to enhanced company growth and operational excellence.